|I thought for a long time of what should be the value proposition of my blog. (Yes, inevitably I use branding terminology, what can I do?)|
I finally decided that I want to share my gastronomical journal with the people like myself; people who enjoy to eat, who respect food and believe in the power of food -- simply because you are what you eat. To me, happiness is a long table full of great food (and wine, beer, cocktails depending on the season!) with great people and lots of laughter.
I will try to use organic, seasonal and local produce.
I will use wholesome ingredients to cook and bake with as least refined, processed ingredients as possible.
I will do my best to make my recipes healthier on the condition that it doesn't require me to give up on the quality and nutritional value of food. In other words, I will not use margarine because it has fewer calories and cheaper; butter is a natural dairy product which is okay to consume in moderation.
You will not see factory-made, industrialized, packaged food substances which have more chemicals or additives than nutrition in here. I believe that food has culture, history, traditions, and stories; a bag of chips simply doesn't.